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At the heart of Bodyshape is a story of two Colombian sisters who pursued their dreams in search of opportunities and created a brand that combines the quality of Colombian fabrics with a passion for sportswear. With roots in Colombia and an entrepreneurial spirit, our founders set out to bring the comfort, safety, and style of Colombian garments to women around the world.
A few years ago, one of the sisters left for the United States in search of new perspectives and opportunities. Upon arrival, she realized that Colombian fashion was highly appreciated for its quality and unique style. Inspired by this discovery, she joined her sister in Colombia and together they conceived the idea of creating a sportswear line that offered the best of both cultures.
Over the years, Colombia has developed a reputation for manufacturing high quality fabrics and the excellence of its workmanship. The commitment and skill of Colombian artisans in creating exceptional garments have been key to the success of the Colombian textile industry.
In addition, Colombia has stood out in the international fashion scene, being home to recognized events such as Colombiamoda and the Exposhow. This has allowed Colombian designers and manufacturers to showcase their talent, innovation, and style on a global stage. Participation in these events has boosted the growth of fashion in Colombia and has reaffirmed its position as a benchmark in the world of fashion.
Driven by a passion for fashion and a belief that all women deserve to feel comfortable and confident while staying active, the sisters embarked on the journey of creating Bodyshape. The brand is founded with the mission of providing high-quality sportswear that enhances the figure and provides the right support, without compromising style.
Our mission is to empower women through activewear. We believe that every woman deserves to feel confident and comfortable while staying active and working on her physical well-being. We strive to create garments that are not only stylish and high-quality but also offer the perfect fit and essential support to help every woman achieve her fitness goals.
Our vision is to become the go-to destination for women seeking activewear that blends style and functionality. We aim to be recognized as industry leaders, offering premium products that meet our customers’ needs and desires. We aspire to be a brand that inspires confidence and empowers women through the world of sports fashion.
Premium Quality: Provide high-quality activewear that is comfortable, durable, and stylish.
Inclusivity & Variety: Offer a wide range of options to suit diverse tastes, sizes, and lifestyles.
Customer-Centric Approach: Build strong, lasting relationships with our customers by providing excellent service and personalized attention.
Empowerment & Diversity: Foster an environment of empowerment and confidence, promoting body neutrality and diversity within the activewear industry.
Sustainability: Contribute positively to the community and the environment through sustainable and responsible business practices.
Versatile Lifestyle: Provide versatile activewear that transitions seamlessly from physical activities to daily life, allowing women to maintain an active lifestyle without sacrificing style or comfort.
Functional Design: Design garments that are both functional and aesthetically pleasing, ensuring our customers look elegant and feel comfortable in the gym and beyond.
Athleisure Trend: Promote the idea that activewear is a staple of everyday fashion, embracing the “sporty-chic” trend and adapting our designs to the latest fashion movements.
Seamless Transitions: Offer versatile sets and combinations that allow women to move effortlessly from a casual look to a sporty one while maintaining their personal style.
Performance & Comfort: Provide high-quality, breathable fabrics designed not only for exercise but for prolonged daily wear, ensuring freshness and comfort in any situation.
